Is there someone who implemented marketing analytics to enhance the marketing campaign's productivity. I am not an Analyst but impressed with this concept. I recently visited some Business analyst websites and was impressed by boston analyst. Plz, share your experience here.
Teradata has many solutions on this front like integrated marketing , marketing analytics, data management, multi channel campaign, asset management etc. Implementing business strategies using technologies is one of the best possible ways.
Business Analytics is mainly used for analyzing the past data and also being competitive in the market. Business Intelligence is one form of Business Analytics which is also used for same purpose.
If you still have any doubts, let me know.