He begins with a very nice summarization of the trend: “We're hitting big data for one big reason, which is that our life is incredibly measurable. That started with the Internet, which could measure what we did in our lives. In your pocket, you have basically a data-acquisition device—your phone—which has the capacity to generate more data about every day than you've had in your entire life.”
Combine this with the new “wearables” and you yourself are a personal data generating machine. A quick Google gives us a bunch of interesting wearable products now coming to market.
Where this becomes of personal interest in the future will be for all the baby boomers headed for assisted living facilities. With the current generation living longer, due to advancements in health care (previously fatal disease treatment and cures) and life style (much lower tobacco use rates), the population of 80+ retirees is going to sky rocket. From personal experience I don’t see the current support infrastructures handling this: the current care design simply requires too many workers per resident. There will be the need for constant monitoring of residents on all bodily functions, activities and movements to identify those patients who do need or are anticipated to need immediate assistance, whether they are in a facility or supported at home. The call button design is no longer adequate.
Combine this with the drive to use this wealth of data to improve (read: cut cost of) service and we will see a huge increase in health related big data capture and analysis in the future, at both the private and government levels.
We are talking zettabytes of generated data. And this example is for just one subset of one industry.