Following up on the outside influences that will drive EDW growth, we have a couple of articles on the exponential (Hmmm… remember this adjective from the late 90’s during the tech boom?) growth of internet connections.
First is an article from Barrons’ that reviewed the enthusiasm at this year’s CTIA Wireless trade show for connecting all devices wirelessly to the internet. So the geek’s vision of starting the coffee brewer in the kitchen from their home office will become ubiquitous (I personally still truck up the stairs to push the button – part of my daily rigorous exercise routine). Cisco estimates that the number of devices connected to the internet will exceed one trillion in the year 2013.
On a more practical level, the article notes that “Glen Lurie, president of the emerging-devices unit at AT&T (T), is a big believer. He told reporters and analysts at CTIA that the carrier wants to ‘wirelessly enable everything.’ Over the past year or so, the telco has cut deals to provide wireless 'Net access to a range of devices that go well beyond the usual cellphone market. The list includes netbooks, digital picture frames and e-readers like the Amazon.com (AMZN) Kindle and the Apple (AAPL) iPad, a tablet computer that debuts in just a few weeks.
But that's just the beginning. AT&T sees opportunities to provide wireless data services for a slew of new applications like smart meters, networked handheld games, additional tablet PCs, digital cameras and media players. Lurie is particularly eager to use sensors for cheap tracking of ‘people, pets and pallets.’ Put a sensor in a dog collar, and you can find Fido when he runs away. Sew a sensor in your child's shirt, and you can figure out where he went after school. Put a sensor in a shipping pallet, and you can track the location of your goods in real time.”
As the cost of the sensors drops, why wouldn’t one track the cat? The number of devices, and the amount of data provided, is huge. As for using a sensor for your kid, parents already know that the GPS in your kid’s cell phone works just fine.
Along the same vein, additional details and examples are included in an article from the S.F. Chronicle on the expansion of non-phone cellular devices on the networks. This includes a count of 289 million subscriber accounts at the end of 2009, and a forecast from Ericson of 50 billion cellular devices connected by the year 2020, which is starting to appear somewhat low. Some of the use examples include digital photo frames and prescription bottle caps that track and alert on usage.
For the EDW, these illustrate that all industries will be impacted by the rapid increase of wireless and cellular connections and data: health, retail, manufacturing, finance, etc. Better revisit your capacity plans on a regular basis.
On a personal note: get an iPad. You'll wonder how you managed to recreate on the internet without it. :-)