Aster allows you to do some pretty cool things with data at scale. If you have IP address information that you want to localize it is pretty easy to do. With Aster you can also do it at scale across billions or trillions of IP addresses very quickly and easily. In this post we will go over a background of Aster's IP Geo function as well as an example you can do with Aster Express.
IPGeo lets you map IP addresses to location information (country, region, city, latitude, longitude, ZIP code, and ISP). You can use the locations of web site visitors to improve the effectiveness of online applications.
• Targeted online advertising • Content localization • Geographic rights management • Enhanced analytics • Online security and fraud prevention
The output of the IPGEO function includes the following fields