Are you investing in making your emails more personalized with highly targeted offers? If not, you might want to consider making this a priority.
According to a recent eMarketer article, “Email, Personalization Top Retailers’ Wish Lists,” the top marketing technology priority for US retailers in 2015 is increasing the level of personalization in email. I’m not entirely surprised. We’ve worked with several retailers this year to help them deliver incredibly personalized product recommendations, and email is often the first channel through which they deploy the recommendations.
One large retailer told us they projected increased revenue of several million dollars in the first 12 months, thanks to the improved recommendations. With the Teradata Aster Product Recommender solution, we can apply several analytic techniques to the wealth of information you already have about your customers and what they buy, so you can deliver recommendations with a statistical certainty about your customers' likelihoods to purchase.
If you’d like to learn more, please join us October 29 for a free webinar on our Product Recommender solution. Or email me right away if you want to be up and running before the holiday season.