Your website’s search capabilities may be a potential customer’s first (or only) interaction with your website. Customers who can’t find relevant products based how they search are likely to abandon and go to competitor websites. For many retailers, 30% - 40% of search queries are under-performing. Under-performing search queries are costing you sales and customers.
Some examples of under performing search queries are:
Queries that return zero results
Customer searches and then exits the website without further browse
Customer searches and then searches again with different key words
Queries where customer did not convert
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