Visually & Interactively Explore Journeys With The Customer Journey Guided Development Interface

Learn Data Science
Teradata Employee

If you use Aster Analytics, odds are you are doing path analytics in some shape or form. If you want to make it easy for others in your organization to visually explore journeys and paths, or if you’re new to Aster Analytics, I’d like to introduce you to the new Customer Journey Guided Development Interface.

The Customer Journey Guided Development Interface, part of the new Teradata Customer Journey Analytic Solution, is a business-ready web-based interface for visually and interactively exploring journeys and paths and identifying individuals on those paths. And the Customer Journey GDI lets you do this without writing a line of code.

The Customer Journey GDI includes a dropdown menu where you can select an event of interest from your underlying data set, the number of events before or after you would like to see, and a few other parameters. Your data set may be single channel or multi-channel.

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Specify a few parameters to see your journeys.

The GDI then returns a clickable flow diagram that makes it easy to visualize the journey you’ve selected or to explore other related journeys.

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Click to explore related paths.

Bar charts, pie charts and sunburst visualizations provide additional ways to explore your journeys.

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Several visualizations help you understand statistics about your journeys.

You can click on specific journeys of interest to create target lists of individuals on those paths.

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Create a target list of individuals on specific paths.

Once you’ve built your target list, you can download it to excel, then export to CRMs and email marketing solutions for highly targeted marketing campaigns. For example, maybe you notice that many of your web site visitors are putting items in your shopping cart, but then abandoning the cart after reading the shipping information rather than completing their checkout. Based on this, your company decides to run a promotion offering free shipping. You can use the GDI to identify all visitors who didn’t checkout after reading about shipping and quickly export a list of those customers to upload to your email marketing solution.

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Download target lists in Excel.

There are of course other features, but this hopefully gives you an idea of how simple but powerful the Customer Journey Guided Development Interface is to use. For those of you wondering what’s under the hood, we are using the Aster function nPath to process the data and d3 for the tree flow diagram and sunburst visualizations.

If you’d like to discuss whether the Customer Journey Guided Development Interface can help you dig deeper into your customers’ journeys, please contact your account executive or send me a note at ryan.garrett@teradata.com.

Additional reading and viewing:

  • Demo: Customer Journey Guided Development Interface
  • Data Sheet: Dig Deeper Into Multi-channel Paths & Predict Next Steps