Path Analysis Guided Analytics Interface Demo: Cart Abandonment

Teradata Guided Analytics
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Path Analysis Guided Analytics Interface Demo: Cart Abandonment

This is part of a set of videos that showcase how path analysis – and specifically this interface – can be applied to a variety of data sets and use cases by business intelligence and analytics professionals to uncover valuable insights. In this demo, we look at “cart abandonment” scenarios with an online banking data set and an eCommerce data set. Also, we showcase the “Add Drops” feature that makes it visually apparent where prospects and customers drop off paths within the Teradata Path Analysis Guided Analytics Interface.