We’ve had a lot of fun lately helping companies get rapid insights into their customers’ journeys with the Path Analysis Guided Analytics Interface. But if you aren’t using the interface and haven’t seen a demo yet, you may be wondering just how easy it is to use.
For your viewing pleasure – and education – I submit two new animated gifs demoing different capabilities of the Path Analysis interface.
This first video walks through building a path analysis then shows several visualizations that are included in the interface. Those visualizations include tree, Sankey, sigma and sunburst diagrams, as well as the ever-valuable bar chart.
The second video shows how you can use the tree diagram within the Path Analysis interface to build and export a list of customers on a specific path. In this case, we are analyzing an online banking demo data set, looking at customers who passed through a bill pay enrollment form but did not complete enrollment.
These videos are both animated gifs, so they should be relatively easy to download with a right-click and share. If you need higher resolution versions, or you’d like to see a live demo or get your hands on a demo for yourself, email me at firstname.lastname@example.org.