When it comes to the customer journey, marketers have traditionally focused on mapping the customer’s experience. However, with an ever-increasing number of channels and platforms for engagement, it is becoming more and more difficult to pinpoint the next steps that a customer will take.
Every customer journey is unique, and likewise, every customer has different needs. As a result, so much time is spent mapping multi-touch, cross-channel journeys that the evolving customer has already moved beyond, making it difficult to take profitable action.To better understand how marketers can make the move from mapping to shaping and influencing the customer journey, the Chief Marketing Officer (CMO) Council is partnering with analytics experts Teradata to host a webinar to discuss the next steps marketers can take to intervene and better inform the customer journey.
Liz Miller, Senior Vice President of Marketing -- CMO Council